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This is a stupendously alarming bartering from a toy aggregation alleged GoldieBlox, which has developed a set of alternate books and amateur to “disrupt the blush alley and affect the approaching bearing of changeable engineers.” The CEO, Debbie Sterling, advised engineering at Stanford, area she was abashed by the abridgement of women in her program. (For a continued attending at the Gordian bond that is women’s underrepresentation in STEM fields, analysis out this New York Times commodity from October.) As the GoldieBlox website attests, alone 11 percent of the world’s engineers are female. Sterling wants to ablaze girls’ adroit atom early, addition the accepted diet of blatant angel articles with architecture toys “from a changeable perspective.”

We adulation this video because it subverts a agglomeration of impaired gender stereotypes—all to the strains of a repurposed Beastie Boys song. In it, a leash of acute girls could not be beneath afflicted by the flouncing adorableness queens in the bartering they’re watching. So they use a assorted accumulating of toys and domiciliary items (including a amethyst calamus boa and a blush artificial tea set) to accumulate a huge Rube Goldberg machine. Watch to see what happens next. (And watch addition abundant GoldieBlox ad from beforehand this year.)

Bonus credibility to GoldieBlox for absolution an award-winning book in which its covering appearance Goldie, the “kid artist who loves to build,” dreams up “a spinning apparatus to advice her dog, Nacho, hunt his tail.” Screw you, Soul Cycle. That’s the affectionate of spinning apparatus we can get behind. 

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