Alex “Xander” Shlaferman.Alex Shlaferman Abounding bodies dream of inventing a artefact and growing rich.
Inventor Alex Shlaferman, 20, architect of Vante Toys, has already done it, and not aloof once, but assorted times. The aboriginal time he was alone 15.
And 2014 will be addition anniversary year, he says. He expects his consumer-products company, founded aback he was 16, to do about $10 actor in revenue.
His adventure has been so lucrative, that he now owns his own branch in China, employs about 50 people, and is in negotiations for a absoluteness actualization based on his batty life.
“A few years ago, I was 16 and active my aggregation out of my bedroom, application my parents’ acclaim cards. My aboriginal year in business I filed taxes for $110,000. Before we knew it, we hit $1 actor and again $3 million. We’ve been growing by 300-400% every year,” he says. Last year, acquirement was about $5 actor but if he hits his -to-be 2014 anniversary sales, “We apprehend $10 actor in sales this Christmas.”
He now employs seven bodies in his hometown address in Brooklyn and addition 48 in China, “40 full-time laborers, and a administration agents about eight” at a branch that he owns, he says.
“Everyone on my salary, all the accessories is ours. It cut our costs in half. If I buy article from a arrangement architect in China for $1, it agency they are architecture it for 50 cents,” he says.
But it’s additionally an affair of quality.
“When ambidextrous with China, there are affection ascendancy issue. With arrangement manufacturers, you never, never apperceive what you are getting,” he says.
Alex Shlaferman at Vante Toys China branch selfie. Alex Shlaferman
The ablaze of this accustomed success is a artefact alleged the Wallet Ninja, which is like a flat, credit-card shaped Swiss army knife, with 18 tools. Wallet Ninja. Vante Toys
Wallet Ninja is awash on Amazon now and is appointed to be in abounding above retailers this Christmas like Walmart and Walgreens with lots of TV commercials, too, Shlaferman tells us.
We fabricated him prove his claims. He showed us some adjustment forms for Wallet Ninja that we promised not to share. It didn’t verify the company’s anniversary revenues, but it did actualization big sales of the accessory for a two-week aeon about Father’s Day. If sales abide on that pace, his $10 actor claims could prove true.
And this isn’t his alone acknowledged product. He’s been affairs his aboriginal hit product, a backlash toy aeroplane alleged the Super Looper, aback age 16. He and a acquaintance took their apparatus to the Toy Fair that year area it got advantage on CBS News and added media outlets.
Here’s the CBS adventure on him.
Before he knew it, he was pond in orders, duke accumulating the airplanes in his active room.
Thinking aback on those days, he says, “The artefact was absolutely terrible.” Making toys by duke is no way way to run a business, he learned.
Vante Toys additionally makes a cardinal of added bargain toys he says.
Spend a few account with Shlaferman and you’ll acquisition him charming, earnest, and abounding of chutzpah, all in a blubbery Brooklyn accent.
Part of this is his age. Allotment of this is his “pitch man” personality. But allotment of it is that he’s absolutely got about a decade of career experience.
He created his aboriginal artefact at age 11, anecdotic it today as a absolute abominable abracadabra trick.
“I fabricated a DVD that accomplished you how to levitate. I begin a guy on Craigslist to blur in my allowance with a bed sheet. Aloof me and this guy from Craigslist. I can alone brainstorm if my parents came home, what their acknowledgment would accept been,” he action now.
But his business arrangement was brilliant. He awash it over the internet and “I priced it so high, $100, it got bodies talking. I awash 100 copies in a week. I was 11 years old and I fabricated $10 admirable and my parents had no idea,” he says.
At age 15, he spent a summer alive for a ancestors acquaintance traveling about the country hawking kitchen appurtenances and added articles at fairs. Through that experience, he met a guy in the toy business who was accomplishment articles in China. Shlaferman went to assignment for him allurement amaranthine questions about China and the accomplishment business.
From those jobs, he adored up $30,000 to barrage the Super Looper. But he had added ideas, some not as successful.
“In the toy business, you can go through $25,000 like baptize in the sink. Money started disappearing. I came to parents and told them I bare money. I appear from the best approved parents that parents can be. But they believed in me and they gave me $3,000 and their acclaim cards.”
It worked. Shlaferman begin a way to get the Super Looper manufactured. He started casting it to stores.
“I’m like 17 years old, aggravating to get in the aperture with Toys R Us, and above retailers. No one wants to allocution to me. I fabricated two contacts, Toys R Us and Bed Bath & Beyond,” he says.
The Toys R Us client was the aboriginal to advice him out and assurance a contract.
“The client of Bed Bath & Beyond hated me at first, anticipation I was the best annoying kid, calling every freakin’ day,” he laughs. She wouldn’t alarm him aback so he went over her arch and pitched her bang-up who active a contract.
“They put the artefact in abundance and it was a blow-out hit. A top account for absolute season. That client loves me now. She texts me funny things every day. That’s how the apple works,” he says.
Young, even with banknote and abounding of bravado, Shlaferman did what any boyhood would do. He bought stuff, like a Maserati …
Alex Shlaferman Vente Maserati. Alex Shlaferman
… which he bound sold. And again he bought a monster truck.
Alex Shlaferman monster truck. Alex Shlaferman
And he threw ballsy chargeless parties beneath his social-media name Alex Xander.
The parties became accustomed as the “Xander Experience” area 1,000 bodies would actualization at a last-minute location. Some were in warehouses or abandoned fields. One rager was captivated on the Manhattan bridge, an antic that shut bottomward the arch and landed him a brace of nights in bastille and some abomination charges.
That affair additionally landed him an actualization on “Howard Stern.”
“All contest were free, I paid for them out of pocket. I’m in a bigger position than best of bodies my age. I’d like to anticipate they’d do the aforementioned affair for me,” he says.
Many 20-year-olds are in college, but at age 19, afterwards seeing the amount of tuition, Shlaferman autonomous out.
“I got accustomed to NYU,” he said. “My sister went to NYU. She’s a advocate now, but she’s additionally $250,000 in debt,” he says. “I never stop acquirements but the affair of academy is that the amount of the amount is so inflated.”
Shlaferman has no affairs to get a academic degree, admitting he’s not black others from accomplishing that. He feels he already knows his career, he says.
But he’s additionally growing up.
The parties are basically over and he’s angry his absorption on concrete fitness. He spends his time traveling and training for ability races. He’s alive on an Ironman triathlon. That’s a austere race: a 2.4-mile swim, 100 mile bike ride and a 26.2 mile chase run, back-to-back in one day.
Alex Shlaferman with his sister and associate afterwards the New York bisected chase Alex Shlaferman
He’s additionally extenuative money to buy his parents a nicer house, he says. “I acclimated to anticipate partying was so fun and crazy. Not so fun and crazy any more.”
Next up could be his own absoluteness show, he says.
“I was absolutely against to it in the beginning. I don’t appetite some drama-filled” show, he says. But the arrangement (which he wouldn’t name) has him assertive it will be a absolute actualization about his absolute life, which amid work, China, and training is crazy enough.
Alex Shlaferman Vante Toys accomplishing PIX11 TV account Alex Shlaferman
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