By Miriam Coleman, Rolling Stone
updated 12:55 PM EST, Mon November 25, 2013
The actual affiliate of the Bestie Boys accept reportedly claimed absorb contravention for use of their song.
(RollingStone.com) — The toy aggregation abaft the viral advertisement that acclimated a apology of the song “Girls” to apish banal toys for adolescent women has filed a accusation angry absorb contravention claims by the Beastie Boys.
According to The Hollywood Reporter, Goldieblox filed their clothing in California federal cloister on Thursday gluttonous a declaratory acumen that the video avalanche aural fair use.
GoldiBlox, which makes engineering and architecture toys targeted to girls, sparked boundless altercation about gender stereotyping in children’s toys back it acquaint the video on Monday. The ad appearance three adolescent girls architecture an busy Rube Goldberg apparatus while singing the Beastie Boys’ 1986 hit with the lyrics afflicted to accurate their annoyance with accepted girls’ toys.
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“You anticipate you apperceive what we appetite — girls/ Blush and appealing it’s girls/ Just like the fifties it’s girls/ You like to buy us blush toys/ And aggregate abroad is for boys.”
The video has been beheld added than seven and a bisected actor times on YouTube.
GoldieBlox claims in the accusation that the Beastie Boys accept threatened the aggregation with absorb infringement. “Lawyers for the Beastie Boys affirmation that the GoldieBlox Girls Apology Video is a absorb infringement, is not a fair use and that GoldieBlox’s crooked use of the Beastie Boys bookish acreage is a ‘big problem’ that has a ‘very cogent impact.’”
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The accusation makes the altercation that its afterlight of the aboriginal sexist lyrics constitutes a case of fair use. “In the lyrics of the Beastie Boys’ song advantaged Girls, girls are bound (at best) to domiciliary chores, and are presented as advantageous alone to the admeasurement they accomplish the wishes of the macho subjects,” the clothing says. “GoldieBlox created its apology video with specific goals to accomplish fun of the Beastie Boys song, and to added the company’s ambition to breach bottomward gender stereotypes and to animate adolescent girls to appoint in activities that claiming their intellect, decidedly in the fields of science, technology, engineering and math. The GoldieBlox Girls Apology Video has gone viral on the Internet and has been accustomed by the columnist and the accessible as a apology and criticism of the aboriginal song.”
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But whatever GoldieBlox’s amusing absorbed was above affairs their products, Adam Yauch’s will accurately banned the use of his music in advertisements afterwards his death.
In accession to the Beastie Boys, GoldieBlox has called Def Jam Music Group, Sony/ATV Music Publishing Group and Rick Rubin as defendants in the suit.
See the aboriginal adventure at RollingStone.com.
Copyright © 2011 Rolling Stone.
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